James Rollins

Name: Margie Date: 2010-03-20

At first I was getting angry about everything she was saying. Then at the end, I marveled at the way that was done - that was just really cool, and the message was right on too - reading it backwards of course. Besides, what would my life be without my favorite James Rolllins......and thanks James for writing....you are wonderful

Name: Scott Berndt Date: 2010-03-20

I think this is great. At first I was very negative towards the commentary, but listening to it in reverse really hit home. The initial comments bothered me in the fact that my first book "Whisper Not Thy Name" is almost finished and should be in print by mid summer. Thanks Scott

Name: Danielle Date: 2010-03-20

Brilliant! Just Brilliant! I just finished reading Lewis Carroll's "Through the Looking Glass" (The original, classic version) and this piece has certainly taken a "looking glass approach" to the topic!

Name: connie young warren Date: 2010-03-20

WOW! That was a very interesting video....At first I thought that not every young person feels that way....I'm always sharing my books with several younger people. They are all hooked on the Rollins books! The reverse awed me! Thanks for sharing!

Name: Daniel Date: 2010-03-20

Creative. Very crafty in the way it held my interest.

Name: Rhonda Date: 2010-03-20

Now THAT was an attention grabber - I love it. Never let it be said that creativity is not still alive

Name: Crystal Date: 2010-03-20

It is a great bit of marketing, well done. When it started, the language didn't quite seem right, it didn't really fit together, like there had to be something more to it. The more you listen, the more you get lost in it and it makes you think, like every great James Rollins book.

Name: Gabriella Deville Date: 2010-03-20

this is a great little video. Maybe the way we read has changed; internet versus newspaper, Kindle versus paper book. And next month there well be the iPad. I think I'll' use both; iPad and paper books. It will not stop writers from writing and publishers from publishing. And people will keep on reading. Thanks for sharing this post Jim. The message is clear.

Name: Monica Date: 2010-03-20

That was great! Like others here, I was really distressed when the first half was going by. I couldn't believe that anyone could say that, and then I grew very sad to think that some people could really feel that way. Then it reversed, and I was thrilled! There is something truly special about holding a book in your hands, and I hope we never lose that.

Name: Laurel Date: 2010-03-20

VERY COOL!!!!! That's a great way to get a message over!

Name: Kelly Date: 2010-03-20

I like how they did that. Nicely done.

Name: Kaleena Watkins Date: 2010-03-20

That, in words, is something I think about every day when I'm trying to write. The first part runs through my mind like clock work. Are people going to care? This was very up lifting. People will always read. It's our job to keep them interested.

Name: Leelee Date: 2010-03-20

The video would not come up here but I was able to link through twitter. I love all the technology available to us today, but think where we wouldn't be if we didn't have books--with covers and pages in between.

Name: Karen Walters Date: 2010-03-20

This is amazing. The first part made me think the narrator was a spoiled, selfish, shallow young lady who didn't care one whit about the written word and events that have shaped our humanity. But then the second part made my heart leap with joy! I am working on my first novel and reading/hearing this gives me hope that maybe someone out there would like to read it. Thank you for passing this along. Everywhere I turn you continue to be an inspiration to me.

Name: Linda Strong Date: 2010-03-20

I was really amazed at this! Very clever!! And I do think it imparts true feelings about writing today! Thanks so much! Continue to write your wonderful books !(I love the "after" pages where you tell about things in the story and whether they are fiction or not!) And WRITE FASTER!!

Name: Katesy Date: 2010-03-20

I thought here we go promoting ebooks etc and then felt sad if this was what young people really felt. At the end I felt elated and thankful that creativity is not dead!

Name: Andy Date: 2010-03-20

Wow. That was really cool and amazing.I'm reminded of the joke about playing country music backwards...you know the one where the guy gets his wife, truck, and dog back:-)

Name: Thomas Belkowski Date: 2010-03-20

This is the second palindromic video I've seen, now. I think they're very clever.

Name: Laura Hazelwood Date: 2010-03-20

Truth is, a lot of folks out there think young people these days are shallow and not interested in abstract ideals. This could not be further from the truth. My children, 27 and 24, are very aware of current events, environmental concerns, political issues, and the health and well-being of their neighbors. They read often and well. Publishing is not dead. There will be a time when it may take a new form, but this is a world built on words. The written word is perhaps, the single most powerful tool in the human world.

Name: Annie Date: 2010-03-21

this can be true, but not internationally. i love books for their smell and the sound of pages turning, the slight heaviness in the bag. but. today space is becoming a heavy burden... i have so many books that i almost have no place to stand at home. accordingly, ebooks have become the standard purchase for me. and i think many have the same principle at home. publishing will never be dead, it's the only way of communication and transfer of information. the means change (book, newspaper, online...) , but the end is always the same...

Name: Debbie Deane Date: 2010-03-21

More than a little scary that both sides have truth in them. Just hoping that the reverse becomes the new forward.

Name: Jeffrey Ashby Date: 2010-03-21

Fantastic! It's like a coin spinning around. First you see one side, then the other. Both have weight and merit. I see the publishing industry changing, but never dying. People may not always want a book in their hands, but we are _content_ providers, and that makes all the difference. Thanks for posting this!

Name: Stephanie Marushia Date: 2010-03-21

I think publishing does have to change! They are stuck in the old model. If they would just take advantage of the new technology they could make so much more money. Trying to launch new authors? Offer their first book free or at a low cost for a limited time on e-book websites, or offer us package deals on a few of your new authors in one genre. If I see that I can trust a publisher to choose good content, I'm much more likely to go to them first when searching for new authors, and spend much more in the long run. I've bought so many books on Amazon this way - a free or low cost book introduced me to an author or genre I never would have read before and then I find myself paying full price to download the rest of their books on my Kindle. I then spread the news to my friends and family with Facebook, Twitter, Amazon reviews, online & real life book clubs, giving the books as gifts, etc. My generation has taken word of mouth advertising to a whole new level! This is especially lucrative if the book is a series (were you to offer the first Sigma book for a reduced cost you would quickly find that the sales of the rest of the books in the series would go up quickly). The publishers do have to realize though that you can't charge as much for an e-book after the book has come out in paperback. There are very few authors I will pay 9.99 to read on my Kindle - it doesn't allow me to let a friend to borrow the book and I have to worry about losing my library if Amazon ever goes under or discontinues their Kindle store. I want full rights to the content I pay full price for - if you want to restrict what I can do with it then you'll have to give me a discount to keep me buying. It isn't like the music industry - I'm not going to post your book online for others to get for free - most serious readers respect the need for authors to make a living. Finally, offer loyal customers some special deals occasionally and you'll see profits skyrocket. I don't need a huge discount to inspire me to buy 10 books instead of 5 (after reading Altar of Eden I proceeded to buy all of the Rollins books available on Amazon - but there are very fefw authors I will do that with if there isn't some incentive to buy more at a time) - just some kind of discount to show that you want my business and appreciate my loyalty. I love books and normally average at least 4 books per week, but I find myself in used books stores rather than reading in my preferred format (Kindle) pretty often because the prices just aren't in line with the cost to the publisher - pass on some of the money you are saving to the customer and we'll both be better off! You'll lose a lot less to used books stores if you realize that things have changed - ebooks can be the new preferred format if publishers would just let go of the past! I also love the ebook revolution because anyone can upload a book to Amazon to find new readers. I wish someone would create a website with a list of low priced digitally self-published authors with reader reviews. This would allow more authors to come to the attention of publishing companies - and I would enjoy buying books that would help someone get a start as an author!

Name: Julia Suliin Date: 2010-03-21

Hey...that's pretty clever and brilliant! It sure gets the point across. I'm all for books! Especially...Yours! >grin<

Name: Alayne Date: 2010-03-22

As someone who hopes to work in the publishing industry someday, I think that was amazing. :) It's refreshing to see publishers make a giant statement like that; not just as a branding technique, but as a message on books and readers in general. Very cool. Alayne - http://thecrowdedleaf.wordpress.com/

Name: Karmen Date: 2010-03-23

I was waiting patiently while she spoke all the things I thought might even be true for some people, cos I know how youth nowadays is. But (even without you hinting it:D) I knew there will be a surprising turning point and there it was! Brilliant! This is what I love about your books, always taking me by surprise, and making them so interesting, thrilling and suspense! :)

Name: Jenny Altman Date: 2010-03-27

I agree so much with Annie, Laura and Leelee. While sitting in a PreK school technology meeting last week, learning about Internet 2 and how different learning will be for the children we are now teaching, I realize(d) how precious books will be one day in the future! Keep writing Jim Rollins! You have a great gift!

Name: Jenny Altman Date: 2010-03-27

One more line...What if someone pulls the plug?

Name: Mandi Embree Date: 2010-05-06

What an amazing video. I must admit that at first, I was more than taken aback by the things the narrator was saying. I actually felt personally insulted (no more books?!) because I have been reading since the age of four, and I'm 26 now. However, I continued to watch -- because of curiosity, and because you said so-- and I'm glad I saw it through to the end. The idea of reversing the same exact words to mean something completely the opposite was brilliant and well executed. I prefer that version over the first. Books are an integrated part of my life. It is what has made me want to write and create worlds of my own. It is what has made me attentive to detail and imaginative. I couldn't picture a world without the feel of a paperback or hard cover in my hands. One day, it may inevitably happen, and books may become a rare treasure. I hope I am not around to witness such a day, and those who are will hold reverence for the printed word. Thank you for posting, James! I enjoy your work, and have loved reading your words since I was a teenager in high school. Thank you for writing, and for being such an inspiration.

Name: L Date: 2010-11-28

Nice. Thanks for sharing.

Name: Larry Flint Date: 2011-02-16

This is Pornography.